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The Art Of Ecommerce Survival

posted 24 Feb 2013, 12:01 by Mpelembe   [ updated 24 Feb 2013, 12:01 ]

The web is a new frontier. To succeed, you must constantly
think `out of the box' using creativity and ingenuity over the
tried and true. There are hundreds of university drop out and
work at home moms who took advantage of the web and their
freedom to become innovators. Time and again the little guy has
come up from behind, breaking all the rules, and devastated the
big companies. Even companies like IBM, Compaq, and others have
felt the pinch.

At one time a small advertising agency tried something new on
the net. They made changes to how people surfed the web, and how
people advertised. You now know that company as Google.

At one time innovation was about the well-schooled making
changes to the old-school rules. People with masters from Ivy
League universities brainstormed in luxury offices, developing
new trends and ideas with the backing of big corporations.


Dell took ecommerce to new levels changing how people purchased
computers and office electronics, an amazing feat for someone
with one year of college education. "Dell remade the PC industry
in his image and likeness," says University of California at San
Diego assistant professor Gary Fields. "He defined the terms of
competition." By 1993 IBM and Compaq revamped their business
models to make them more compatible with Dell.

One thing that made Dell owner, Michael S. Dell, did in 1984
that made him different from others - he sought out mentors when
he was started and acted on the advice they gave him.


An auction site grew into a company and banking system so large
they now have assets exceeding some countries.

"The very first item sold on eBay was a broken laser pointer
for $14.83. Astonished, Omidyar contacted the winning bidder and
asked if he understood that the laser pointer was broken. In his
responding email, the buyer explained: "I'm a collector of
broken laser pointers."[4] The frequently repeated story that
eBay was founded to help Omidyar's fiancée trade PEZ Candy
dispensers was fabricated by a public relations manager in 1997
to interest the media. This was revealed in Adam Cohen's 2002
book[3] and confirmed by eBay." Wikipedia

Like the owner of Dell, Ebay's founder thought out of the box.
If you asked Ivy league graduates if starting a business that
sold broken and weird items would fly, you'd be laughed out of
the room, and probably be the butt of the introduction joke at
their next conference.

But, this is how the net is growing. For many, it is the new
West. A Frontier waiting to be discovered, like America was for
so many 200 years ago, and like 200 years ago, using the old
methods from the old schools did not work. Most of the
discoveries in the new world were made by people with no formal
education, no money, and no prospects. All they possessed was an
idea and determination.

Today's internet offers the same opportunities. However, unlike
200 years ago, people are yelling `scam' instead of
`opportunity.' This makes it difficult to make your mark. So,
next time someone opens a door, think of Dell, think of IBM.
Don't be so quick to slam it. There are scams. There are con
artists. But, in the end there are mentors and opportunities
available for people who can think out of the box.

About The Author: Mark Walters is a third generation
entrepreneur and author. He offers free training and investing
videos designed to speed you towards financial independence at