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The Top Ten Things to Be Clear On

posted 24 Feb 2013, 09:35 by Mpelembe   [ updated 24 Feb 2013, 09:36 ]

Clarity leads to power. These are the top ten things I
think are worthy of you becoming and remaining clear upon.
Here they are in no order of priority . . .

1. What You DON'T Want. As important as it is to know what
you want, it's also important to know what you don't want.
We highly recommend keeping a Toleration List—a list of
things you're tolerating in your life and your business
that you no longer want to tolerate.

The mere act of identifying the things you are putting up
with that are detracting from your success and happiness
will begin the process of eliminating them.

Start your Tolerations List today—and review it at least

2. Your Path and/or Your Vehicle. When you know what you
want, what you don't want and are clear on all the other
things in this list, you have to become clear on the path
to getting where you want to go. What's your plan? What's
the vehicle that will take you there? Is it a good plan and
are you using a dependable vehicle? Is there a backup plan?

Get clear on your plan and make sure you have the right

3. Your Goals. Do you know your top three goals? Are they
clear? Can you articulate them in a succinct fashion and
have anyone understand what they are?

Are they SMART goals? In other words, are they Specific,
Measurable, Action-oriented, Relative (to your mission and
values) and Timely?

4. Why You Want Them. This is another area where many
people fall down. They might be clear on WHAT they want,
but they aren't clear enough about WHY they want what they
want. Reasons come first and answers come second.

The Universe has a tendancy to hang onto the answers until
our desire is strong enough.

Being interested in achieving a big goal is not enough. You
have to really want it.

5. Where You Are. Before you can determine how to get
somewhere, you have to know where you are now. And this is
a step that many people either don't or refuse to take.

Where are you financially? What's your net worth? How much
do you owe? What are your current expenses? How much of
your income is passive? What's your credit score? This is
all very important information.

Where do you stand with your health? What do you weigh?
What is your cholesterol? What are the benchmarks your
doctor has covered with you in your last physical?

What are current sales? How many customers do you have?
What is your average sale per customer? What is the
lifetime value of a customer?

This process can sometimes be uncomfortable—and maybe
that's why so many people refuse to do it. But you must
know where you are in all the areas that are worthy of

So where are you now?

6. Your Mission Statement. What's your personal mission?
What's the mission of your company?

A mission is a direction. It's not something you ever
actually achieve—it's your purpose.

Being clear on your mission and being able to articulate
that mission to others is critical to your success and that
of your organization.

7. Your Target Market. Few business owners I ask can give
me good answers to the following questions: Who is your
ideal client? With whom do you like working with? What are
the psychographics and demographics of your target market?
Where are they? How can you best reach them?

Knowing your target market is essential to your overall

8. Your Values. What do you really care about? What are
your personal values? What are your company values?

Sound core values are the foundation of a truly successful
life and business. By discovering and becoming acutely
aware of your core values, you make decisions easier.

Invest the time to get clear on what you stand for. And
then articulate it in a compelling fashion. In doing so,
you'll make it easier for people of like mind to find you
and do business with you.

9. Obstacles and Constrictions. What stands in your way?
What do you see as your biggest constraint? I will warn you
that most of what you come up with will be excuses. Write
them down anyway.

But dig deeper for the REAL challenge, the one—or ones—that
aren't so obvious. The ones you may not want to admit to at

Hint . .  It's rarely "out there".

Unless you know what stands in your way, it will be hard to
plan around or fight through an unknown enemy.

10. Your Strengths. Most people are well aware of their
shortcomings, but not all that clear on their strengths.
They focus far too much on improving what they're not good

It's much more productive to build on your strengths, to
improve what you're already good at than to to try to make
up for perceived dificiencies.

What are YOUR strengths? What are you good at that you can
leverage to your advantage. Invest some time into
determining your strengths. Ask others what they see as you
strongest assets. The answers may be quite different than
you expect.

About the Author:

For how to write a Mission Statement and for getting in
touch with Your Core Values, Success Principles and
more...........go to: