BRUSSELS, BELGIUM (SEPTEMBER 25, 2017) (FRANCOIS DUBUISSON) – The minister-president of Brussels has banned adverts for a sugar daddy dating site in a growing row over whether the business encourages prositution.
Rudi Vervoort said the website – run by Norway-based RichMeetBeautiful – uses technology to offer a procurement service, which he said was ‘unacceptable.’ It has been accused of inciting prostitution under Article 380 of Belgium’s penal code.
The large billboards, reading “Hey student! Improve your lifestyle. Go out with a sugar daddy,” were seen circling the city on lorries, particularly near Universite Libre de Bruxelles.
The founder of the site, Sigurd Vedal, has denied the site’s link to prostitution and instead described it as encouraging ‘mentorship’.
The Dutch arm of the company said in a press statement they have signed up 10,000 members in the Netherlands and are targeting 200,000 this year.